bbieron@platformeconomyinsights.com

Social Media Companies Sue to Block California Law Banning Personalized Feeds

Nov 1, 2025

Report from MediaPost

In Brief – Google, Meta, and TikTok have filed federal lawsuits and urged a federal judge to temporarily block enforcement of California’s “Protecting Our Kids from Social Media Addiction Act” that restricts personalized or “addictive” content feeds for users under 18 unless a parent consents. The companies argue the law is overly broad and clearly violates the First Amendment by interfering with their editorial discretion to curate content, comparing the restrictions to the state dictating how newspapers select to place articles on a page or how libraries order books. They also claim that California’s definition of “addictive” improperly targets what are essentially personalized, interest-based recommendation systems that are themselves forms of protected expression. The suits follow a September ruling by a panel of the Ninth Circuit Court of Appeals that largely upheld SB 976 and rejected the ability of NetChoice, a tech company trade group, to challenge the law, determining that only companies harmed by the law could bring a challenge. Beginning in January, social media platforms in California will be required to verify the age of users and stop personalized feeds for minors.

Context – Most of the recent flood of state laws regulating social media sites have been blocked by federal judges ruling that they violate the First Amendment, but that trend is increasingly mixed due to a compilation of indecisive Supreme Court decisions in internet-related cases. For example, five Supreme Court Justices in Moody v NetChoice agreed that social media platforms engage in expressive activity strongly protected by First Amendment, but the court’s core decision was to demand a more specific, platform-by-platform analysis, and Justice Barrett, one of the five, questioned whether some algorithms involve protected speech at all. The Ninth Circuit decision builds on Barrett’s question. In 2023, the court chose not to rule on whether Sec. 230 protected YouTube’s algorithmic decisions. And the recent Supreme Court ruling on age verification for online porn is quickly being stretched to cover other online teen activity like social media usage, which Justice Kavanaugh says probably violates the First Amendment, but nobody can be sure until much more litigation plays out.

View By Monthly
Latest Blog
South Korea’s Take on AI Training and Copyright Fair Use

Report from Korea JoongAng Daily In Brief – South Korea’s Ministry of Culture, Sports and Tourism has released an English version of its guide on the application of the fair use exception in South Korea’s Copyright Act to the training of generative AI models....

Sizeable Fine Expected in the Google Vertical Search DMA Case

Report from Reuters In Brief – The European Union is reportedly preparing to impose a high triple-digit million euro antitrust fine on Google this summer for violating the Digital Markets Act (DMA) by unfairly prioritizing its own “vertical” search services in general...

Meta Offers a Month of WhatsApp Free to Chatbots to Negotiate

w/Commission Report from the Wall Street Journal In Brief – Meta has offered to allow rival AI chatbots to use WhatsApp to interact with their users in the EU free of charge for one month as it seeks to work out an agreement with the European Commission on how AI...

EU Court Says Italy Can Force Meta to Pay Media for Snippets

Report from Courthouse News In Brief – The Court of Justice of the European Union has upheld Italy’s forced media payments regime for the largest digital platforms, rejecting Meta’s challenge to national rules requiring tech platforms to negotiate compensation with...

State AGs Rally Around Colorado Social Media Warning Label Law

Report from MediaPost In Brief – A coalition of 42 State Attorneys General are backing Colorado's appeal to the 10th Circuit Court of Appeals to allow the state to enforce its new law requiring social media platforms to display cigarette-style health warnings to young...

Platform Economy Insights produces a short email four times a week that reviews two top stories with concise analysis. It is the best way to keep on top of the news you should know. Sign up for this free email here.

* indicates required