bbieron@platformeconomyinsights.com

Texas Law Will Put Online Age Verification Duties on App Stores

Jul 1, 2025

Report from the New York Times

In Brief – Texas is the second state to require app store operators to verify all users’ ages and then block minors from downloading apps without the permission of a parent or legal guardian. SB 2420, the App Store Accountability Act, also requires parental consent before minors can make in-app purchases, mandates app developers create appropriate age ratings for their apps and introduces secure age verification tools. Today, Apple and Google operate the largest US app stores, but the number could grow, especially as antitrust cases target the two giants. Meta has been the most vocal app developer arguing that Apple and Google, who play central roles in the mobile ecosystems, are best positioned to manage age verification by confirming each user’s age at account set-up, telling app developers that a user is old enough for any single app download, and managing parental consent regimes through linked devices and accounts. Apple, Google, and many tech policy advocacy groups have objected to mandates requiring age verification for all online users and it was reported that Apple’s CEO unsuccessfully appealed directly to Texas Governor Greg Abbott encouraging him to veto the bill.

Context – Governments worldwide, including Australia, the EU, UK, and a growing number of US states, are introducing measures that aim to protect teens from various online harms, especially involving social media and pornography. They will all operationally require age verification. Singapore’s digital and media regulator recently announced that very large app stores in that market, which includes Apple, Google and a few China-based companies, will need be take on system-level age verification measures. In March, US Senator Mike Lee (R-UT) and Representative John James (R-MI) introduced a federal version of the App Store Accountability Act in Congress, drawing support from more than 100 national advocacy organizations.  The US Supreme Court heard oral arguments in January regarding the privacy and free speech implications of online age verification requirements, and their upcoming ruling is likely to heavily impact this development in the US.

View By Monthly
Latest Blog
Federal Trade Commission Proposes Policy on Personalized Pricing

Report from the Washington Post In Brief – The Federal Trade Commission has proposed exposing companies to federal charges if they secretly use personal data to vary prices based on what individual consumers are believed to be willing to pay. FTC Chairman Andrew...

Apple Will Change App Data Use Prompts to Settle German Probe

Report from Euractiv In Brief – Apple has settled an antitrust investigation by Germany’s competition authority by agreeing to redesign privacy prompts that third-party app developers show mobile users when seeking consent to use their data for targeted advertising....

Court Overturns Ban on Perplexity Shopping Agent Accessing Amazon

Report from MediaPost In Brief – A federal district court injunction barring Perplexity's AI shopping agent, Comet, from accessing Amazon has been overturned by an appeals panel of the US Ninth District that found it was unlikely that the AI company would be found to...

Platform Economy Insights produces a short email four times a week that reviews two top stories with concise analysis. It is the best way to keep on top of the news you should know. Sign up for this free email here.

* indicates required