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European Commission Orders Meta to Allow Chatbots on WhatsApp for Free

Jun 19, 2026

Report from the Wall Street Journal
In Brief – The European Commission competition authority has issued an interim order to Meta requiring the digital giant to allow AI companies to use WhatsApp to interact with European users without charges. The dispute stems from Meta’s October announcement that cut off AI chatbots not operated by Meta from the WhatsApp platform. In December, the Commission initiated an antitrust investigation. In response, Meta said that they would not apply their ban on third-party chatbot operations over WhatsApp in Europe and instead would charge the chatbot companies a per-message fee. The Commission rejected that proposal as functionally the same and still a potential abuse of market dominance. Meta continues to defend its approach, arguing that the chatbot market is highly competitive, alternative communications platforms are widely available over the internet, and the Commission’s stance allows AI giants like OpenAI to operate over WhatsApp freely while small businesses pay to use WhatsApp for their business operations. The Commission said that Meta must comply until its antitrust investigation is completed. The company said it will appeal.Context – EU officials say swift intervention through interim orders is necessary because competition in fast-moving AI markets can be permanently damaged before investigations conclude. The regulators highlight WhatsApp’s strong position in the messaging market, while Meta argues that the relevant market is chatbots, and that they have very small usage compared to giants like OpenAI with its 75% share. However, Meta’s chatbot ban did not stop it from using its own chatbots over WhatsApp, raising non-discrimination concerns. The Commission is clearly focused on giving third-party AI developers unfettered access to the top digital platforms so they can compete with the incumbents. For example, they are developing directives they plan to impose on Google under the Digital Markets Act to give AI developers full access to Android devices in the same manner as Google’s own AI models and services.

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