bbieron@platformeconomyinsights.com

Australia’s Social Media Age Limit Will Apply to Google’s YouTube

Aug 1, 2025

Report from Reuters

In Brief – The Australian Government has reversed course and announced that the country’s strict social-media age limit of 16 years old, set to come online in December, will apply to YouTube despite the initial plan to exempt the massive and massively popular video platform. Last month, Australia’s eSafety Commissioner recommended ditching the exemption, citing online user research that pointed to YouTube as the platform cited by the largest number of young users in Australia as the place they encountered harmful content. YouTube, which is one of the digital platforms most widely used by teens around the world, including in Australia, was to be exempted based on the government’s determination that the primary purpose for younger users was addressing health and education needs, uses that qualify for an exemption under the law. However, that decision was harshly criticized by other digital platforms with large numbers of teen users including Instagram, Facebook, TikTok, and Snap. In response to the government’s change of course, a YouTube spokesperson said that the platform should be exempt because, “YouTube is a video sharing platform with a library of free, high-quality content, increasingly viewed on TV screens. It’s not social media.”

Context – Like his predecessor, Prime Minister Anthony Albanese has been willing to talk tough to big US tech. So, it was a surprise when YouTube got a carve out from the government’s high-profile social media age limit. But we noted at the time the possible impact of how Google and Meta have taken different paths on the equally high-profile and contentious Australian policy of forcing the digital giants to pay millions of dollars to Australian media companies. Before the government pushed through its social media age limit, Meta said that it planned to stop paying Australian media companies and was willing to block media posts instead. Google was willing to keep paying the Australian companies. Meta’s platforms then faced the new age limit while Google’s YouTube got the nod from the government. But apparently not anymore.

View By Monthly
Latest Blog
EU Commission Accepts X’s Plan to Address DSA Transparency Concerns

Report from MediaPost In Brief – The European Commission has announced the approval of X’s plan to address several Digital Services Act (DSA) compliance shortcomings identified by the regulator. The decision follows the €120 million fine imposed on the social media...

TikTok’s Latest EU DSA Charges Allege Failing to Protect Minors

Report from Reuters In Brief – TikTok faces fresh allegations from the European Commission that its platform design violates the EU's Digital Services Act (DSA) by failing to adequately protect minors. The preliminary findings mark the fourth DSA case opened against...

New Jersey Bans So-Called “Surveillance Pricing” for Groceries

Report from NJ.Com In Brief – New Jersey Gov. Mikie Sherrill (D) has signed the Fair Price Protection Act, banning grocery stores and third-party grocery delivery platforms from using consumers' personal data to set or vary food prices. Sherrill said the measure will...

France Officially Sets 15-Year-Old Age Threshold for Social Media

Report from the New York Times In Brief – France has become the first European country to fully approve a nationwide ban on social media for children under 15, with the law expected to take effect as early as Sept. 1. Passed by large majorities in both houses of the...

Platform Economy Insights produces a short email four times a week that reviews two top stories with concise analysis. It is the best way to keep on top of the news you should know. Sign up for this free email here.

* indicates required