bbieron@platformeconomyinsights.com

US TikTok Spinoff Deal Backed by President Trump Finally Completed

Jan 9, 2026

Report from Bloomberg

In Brief – The business deal to spin off the US operations of TikTok from Chinese parent company ByteDance has been finalized, likely securing the app’s ability to operate in the American market. The new US-based entity includes Oracle, Silver Lake, and Abu Dhabi–based MGX as new managing investors who own 50% of the enterprise, while existing ByteDance investors own 30.1%, and ByteDance itself owns 19.9%, keeping its stake below the 20% limit in US law. American executive Adam Presser, who was TikTok’s head of operations, trust and safety, will serve as the new company’s CEO. The agreement resolves a multiyear dispute driven by US national security concerns regarding Chinese Government access to US user data and potential influence over how politically sensitive content is presented to 200 million Americans. Congress enacted legislation in 2024 requiring ByteDance to divest TikTok’s U.S. business by January 2025 or face a ban, but President Trump repeatedly delayed implementation and pressed for a deal to keep the platform operating, often praising TikTok for helping his election in 2024. Some critics of the final deal question whether they foreclose the ability of ByteDance, who will create the content algorithm and lease it to the US platform, to still manipulate content presented to US users.

Context – Concerns that the Chinese Government could compel ByteDance to manipulate the TikTok content algorithms to influence US public opinion and undermine social cohesion was always the hardest nut to crack. The TikTok algorithm is unique, highly complex, non-transparent, ever-changing, and essential to the platform’s success. House Select Committee on China Chair John Moolenaar (R-MI) said last October that any ByteDance link to the algorithm posed “serious concerns” and called for the US platform to use a new, independently developed system. That did not come to pass. Debates over the security risks will likely remain largely classified, while domestic political concerns in the US about the algorithm and the affiliations of the new ownership group will probably fall out along partisan lines.

View By Monthly
Latest Blog
Dutch Regulator Opens Digital Services Act Investigation of Roblox

Report from NL Times In Brief – The Netherlands Authority for Consumers and Markets (ACM) has launched a formal Digital Services Act (DSA) investigation of Roblox over concerns that the online gaming platform may not be doing enough to protect children. The DSA...

EU Commission Moves to Stop Meta from Banning Chatbots on WhatsApp

Report from Wall Street Journal In Brief – The European Commission has informed Meta that it plans to block the company’s ban on third-party AI chatbots from operating over WhatsApp. The antitrust regulator has reached a preliminary finding that Meta’s policy could...

Department of Justice and State AGs Appeal Google Search Remedies Order

Report from Bloomberg In Brief – The US Department of Justice has announced that it notified the Federal Court of Appeals for the District of Columbia that it will appeal US District Judge Amit Mehta’s remedies order in the federal antitrust lawsuit that found Google...

Governor Newsome Drops Funding for Media from California State Budget

Report from SFiST In Brief – The latest budget proposal from California Governor Gavin Newsom (D) has eliminated funding for the News Transformation Fund, a state initiative to pay millions of dollars to California media companies. The fund was announced in 2024 as...

Platform Economy Insights produces a short email four times a week that reviews two top stories with concise analysis. It is the best way to keep on top of the news you should know. Sign up for this free email here.

* indicates required